Don't Panic, but Netflix Might Be Testing Weekend Surge Pricing

Adjust Comment Print

"We continuously test new things at Netflix and these tests typically vary in length of time", the company said in a statement.

'We are testing slightly different price points to better understand how consumers value Netflix. We can't wait to see this new Australian series alongside these titles!

Netflix denied that the price hikes were weekend only, but did acknowledge conducting tests.

Even when Netflix has raised its prices in the past, most users shrugged it off as a necessity for the company.

"Tidelands will be available through Netflix in 190 countries, leveraging the success of our screen industry and showcasing Queensland to its significant global audience, which will deliver strong cultural tourism outcomes by attracting more visitors".

Netflix has confirmed it tested a change to its pricing structures over the weekend, in a move that could signal a future price hike for Australian subscribers.

With a budget of $6 billion for over 1000 hours of new content this year, along with its continued expansion into new locations, Netflix will eventually consider another United States price rise to be necessary. In 2014, for example, it lifted the price of its streaming plan for new customers from $7.99 to $9.99 per month.

Netflix lost 800,000 US subscribers due to the price hike. With the Standard plan, two screens can access Netflix at the same time, and video is streamed in HD.

Australian federal government is extending its 10 percent GST to "intangible services" include digital content, games, software.

Netflix customers in Australia could soon be facing steeper monthly charges. New Zealand enacted a similar 15% tax past year. Pennsylvania began assessing a 6% sales tax in August 2016.

The upcoming drama, which will be composed of ten episodes, is Netflix's first original Australian series but the streaming service has been involved in a number of local co-productions.

A California state proposal under consideration aims to fend off potential moves by cities such as Pasadena to tax streaming services.